Ah radio, 60 seconds of unbridled creativity,
painting pictures with words. It’s the most fun
a copywriter can have with their clothes on,
and I got paid to do it. Kudos to Pulver Gas for
letting this campaign run for years. Here are a
few samples. Just click on the orange arrow to
start a sample.
I created Frank (smart boss) and
Lenny (not-so- smart employee) as
foils for my client’s superior phone
book. SMABO UTMOB emblazoned
coffee mugs have become collectibles
in Milwaukee. Two-part radio spots are
pretty rare as well.